Online Grower Workshops

September 13 @ Noon - 1:00 pm CDT

Good customers can be hard to find, and hard to keep!  

If you want your customers to remain loyal, they need to realize what makes you special. What makes your farm business and its offerings one-of-a-kind? When pressed, farmers' default answers are usually their origin stories, which may indeed be unusual or distinctive, but frankly, everyone else has an origin story, too…  

A value proposition goes beyond your origin story, and faces the customer instead. Your value proposition communicates the full suite of benefits a customer receives when they do business with you, and what kind of price premium those benefits should command. In this hour-long interactive session, our partners at the Food Finance Institute will help you start to craft your defensibly unique value proposition, and show how it is essential to the ongoing success of your overall business model.